Bob Baker is on a lifelong mission to help musicians, authors, and creative entrepreneurs use their talents and know-how to make a living and make a difference in the world! He is a prolific author who has developed a successful niche writing and speaking about music marketing and self-promotion for songwriters, musicians, and bands. He served six terms as president of the St. Louis Publishers Association and is an advocate for the self-publishing movement. Bob is the author of the highly acclaimed "Guerrilla Music Marketing Handbook" (which appeared in the movie "The School of Rock," starring Jack Black). He also created the "Music Marketing 101" course, which ran for five years at Berkleemusic, the online continuing education division of Berklee College of Music in Boston. CD Baby called him "The Godfather of Independent Music Marketing." According to the Salt Lake Tribune, "Bob Baker is one of the most widely recognized authorities on music marketing. A prolific writer, Baker is regarded as one of the industry's leaders in helping musicians leverage online web and marketing strategies to boost their careers." Bob also teaches and performs improv comedy and co-wrote “The Improv Comedy Musician” with Laura Hall, the longtime pianist and musical director of “Whose Line Is It Anyway?” In more recent years, his YouTube channel gets nearly 1 million channel views a month. There he publishes morning affirmations and guided meditations designed help people live more empowered lives by upgrading their mindset. He has appeared in the media on NPR's "Morning Edition" and in such publications as Electronic Musician, Music Connection, The Guardian, Canadian Musician, VIBE magazine, E! Online, and even The Onion! Learn more about Bob at www.TheBuzzFactor.com, www.BobBakerInspiration.com and www.PromoteYourCreativity.com.